SEO On-page & Off-Page
On-page & Off-Page:
SEO is divided into 2 forms:
On-Page SEO
Off-Page SEO
1. Meta Tags – Title, Description, H1 and Keywords tags
2. Internal and External links
3. Page naming / URL Structure / Permalink
4. Anchor Text
5. Alt Tags and Optimizing Images
6. Content Optimization
7. Robots.txt
8. URL Canonicalization
9. HTTP Vs HTTPS
10. Creation of XML / HTML /ROR Sitemap & it’s implementation
11. Keyword Proximity, Keyword Prominence, Keyword cannibalization and Keyword Density
12. Important Places where the keyword has to be inserted in website / Keyword Prominence
13. How to implement Google Analytics in the website.
14. Duplicate Content
15. Broken link analysis
16. What is Bread Crumbs?
17. Social media icons
18. Implementing social sharing buttons
19. 301, 302, 403 and 404
20. Custom 404 Implementation Web page
21. Difference Do Follow & No-follow
Meta Tags: Description
Google only recognizes 300 characters with spaces included.
Place the most important keywords for that page in the title tag and keep them as close to the beginning of the tag as possible.
Keep non-keyword terms to a minimum.
Each page should have a unique title focusing on the keywords for that page.
The Meta description is as important as the title tag when converting clicks because this small snippet of content will tell the user whether or not your link is worth clicking on.
Ideally, once a user reads your title tag they will then read your meta description and it will entice them enough to click on your page.
Descriptions should be written with a marketing style of writing.
Use this tag smartly. Describe your page content and try to use your most competitive keywords in the text. Use no more than 160 characters.
Descriptions should be between 25 and 40 words.
META KEYWORDS TAGS
Add not more than 5 keywords or key phrases.
Google has ruled out the use of Meta Keyword tag for ranking factor but it helps in ranking for other top search engines.
Meta Tags: H1 Tag
The H1 tag is the title or headline of a particular page. The most important heading tag is the h1 tag and least important is the h6 tag. In HTML coding the header tags from h1 to h6 form a hierarchy. This means that if you skip any of the tag numbers (ie. jump from 1 to 3) the heading structure will be broken, and this is not ideal for on-page SEO.
Use H tags with each of your main article headings/sections. Use h1 for the main headings and the rest in h2, h3, h4, and so on. Try to use your keywords in the headings and highlight them in the eye of search engines with these H tags.
Heading Tags
H1, H2, H3, H4, H5, H6
Important Must know
Commonly used Heading tags - H1, H2, & H3
One H1 tag per page should be implemented.
Insert one seed keyword in H1 tag
Use H2 as an alternative to h1 tag.
Internal and External links
Internal Links: Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation. Internal linking will help you to engage your customers within the website. Internal linking will also help you to control the bounce rate as well.
External Links: External links are defined as links from one website to another website. Adding links to relevant external high-quality websites builds a good relationship in the eyes of search engines and this trust will help the websites to get higher positions on search engines.
What is Internal Links
An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain.
These types of links are useful for three reasons:
They allow users to navigate a website.
They help establish an information hierarchy for the given website.
They help spread link juice (ranking power) around the we
External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source).
In layman's terms, if another website links to you, this is considered an external link to your site.
Similarly, if you link out to another website, this is also considered an external link / outbound link.
It is always better to use keywords in the Page URL.
Keep the URL short, Clean, and easy to read.
Avoid the use of "&", "spaces?" etc
Do not use underscore (_) while separating the keywords
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