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  Digital Marketing SEO Imagine your website as a store in a bustling marketplace. You've stocked it with amazing products and services, but how do you get people to walk through the door? That's where Digital Marketing SEO comes in. It's the art and science of increasing your website's visibility in search engine results pages (SERPs), organically attracting potential customers without paying for ads. Think of it like building a staircase to the top of the SERP mountain: On-Page SEO: This focuses on optimizing your website content and structure to make it more search engine-friendly. Think of it as building the stairs themselves, using the right materials and ensuring they're sturdy and accessible. Off-Page SEO: This involves building backlinks from other websites to yours. Imagine creating bridges and pathways connecting your store to other popular locations in the marketplace. The Power of Keywords: Keywords are the words and phrases people use to search for info