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SEO stands for Search Engine Optimization. It refers to the practice of optimizing various elements of a website, online content, or online presence to improve its visibility in search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (non-paid) traffic to a website by ranking higher in search engine results when users search for relevant keywords or phrases. SEO involves a combination of technical, on-page, and off-page strategies to make a website more appealing to search engines like Google, Bing, and Yahoo. Some key aspects of SEO include: Keyword Research: Identifying and targeting relevant keywords that users are likely to search for when looking for information related to your website's content. On-Page Optimization: Optimizing individual web pages by incorporating targeted keywords into page titles, headings, content, and meta descriptions. This also involves ensuring proper HTML structure, URL optimization, and image optimization. Quality Cont

ON-PAGE SEO CHECKLIST 1 . Meta Tags – Title, Description, H1 and Keywords tags 2. Internal and External links 3. Page naming / URL Structure / Permalink 4. Anchor Text 5. Alt Tags and Optimizing Images 6. Content Optimization 7. Robots.txt 8. URL Canonicalization 9. HTTP Vs HTTPS 10. Creation of XML / HTML /ROR Sitemap & its implementation 11. Keyword Proximity, keyword Prominence, Keyword cannibalization, and Keyword Density 12. Important Places where the keyword has to be inserted in website /    Keyword Prominence 13. How to implement google analytics on the website. 14. Duplicate Content 15. Broken link analysis 16. What is Bread Crumbs? 17. Social media icons 18. Implementing social sharing buttons 19. 301, 302, 403 and 404 20. Custom 404 Implementation Web page 21. Difference Do Follow & No-follow SEO is divided in to 2 forms On-Page SEO Off-Page SEO